Writer: Nguyen Hoang Nam – No.14

Nowadays, in Hanoi, there are hundreds of companies from small ones to very big ones like VinGroup, SunGroup, etc. The competition between companies is very intense, especially for the small firms. Therefore, many firms start changing themselves with some innovation. It could be the innovation in products, processes or other activities like marketing, R&D, etc.  The innovation, of course, will have the good impact to the firm’s performance. It creates the added value to the firms themselves. However, to make the general economy become stronger, these innovative have to not only benefit to the firm itself, but also benefit to the consumers and other firms.

In fact, recently in Hanoi, we can find some start-ups that are not only innovative for their benefit, but also added value for the whole economy. In food and beverage sector, we can easily raise the name of Foody.vn. The founder of Foody is CEO Dang Hoang Minh. It was launched in August, 2012 with the purpose of create a tool to help people to find and rate all the food & beverage stores in Vietnam. The appearance of Foody created a significant trend. After 3 years, Foody had 650.000 downloads and 9.1 million people using every months (65% from mobile and 35% from website). Foody is very successful to build a huge community of users and owners of many stores in Vietnam. Thanks to Foody, now everybody will be easy to find which kind of food or beverage and which restaurants they will prefer. Besides that, for the owners, they can advertise themselves through Foody and also see the feedback from customers to find the way to improve. So in this ecosystem of Foody, Users and Shop Owner, all of them get benefit for their own. This is the way to strengthen the health of the whole economy.

Nowadays, Foody develop some new application like Tablenow or DeliveryNow that can bring more value to customers. There are also  many companies in Hanoi have been developing in different way of innovation such as: Hanoi Creative City, MoMo wallet, etc. All of these start-ups and companies are the key factors to create the innovative economy.

Reference list:

http://ictnews.vn/khoi-nghiep/dang-hoang-minh-tu-hai-rau-thue-den-sang-lap-foody-vn-128989.ict

http://cafebiz.vn/cau-chuyen-kinh-doanh/khoi-nghiep-foody-duoc-rot-von-lan-4-chuan-bi-tan-cong-thi-truong-indonesia-2015072814083247.chn

https://www.foody.vn/ha-noi

Hoang nam NGUYEN