Writer: Phan Le Vu / ID: 20
The high GDP and the gradual improvement of the average income level bring Vietnam recently a completely new appearance. Along with the integration into the international market, Vietnamese society has gradually become more modern. New global trends are rapidly becoming popularly in Vietnam. Among them, the most impressive changing is consumer habit. Vietnamese market over the past few years has seen the influx of supermarket chains and convenience stores. The market share of traditional markets is rapidly shared and in this competition, the convenience stores themselves proved that they are gaining more & more advantages. Circle K is one of those convenience stores.
Circle K’s 1st store was opened in Vietnam on 20th, December 2008. Circle K stores open 24/7, providing a diversified range of genuine products and the most convenient services at affordable price. Therefore, they quickly attracted a large number of customers and so far their number of loyal customers is increasing by a series of smart, flexible and innovative sales policies. Until now, in Vietnam basically and in Hanoi, Circle K is the only chain of convenience stores which opens overnight. This innovative policy has given them additional clients at night. Indeed, Circle K seems to research the consumption habits of young Vietnamese people who have a habit of eating out and chatting until dawn. Therefore, after the familiar dining outlets closed from 11pm, Circle K become an ideal destination with food and drinks are always ready to be warm up and more importantly, customers can stay at the stores without worry about closing time.
Until now, in Vietnam basically and in Hanoi, Circle K is the only chain of convenience stores which open 24/7
Source: http://ybox.vn/tuyen-dung/circle-k-viet-nam-tuyen-dung-751mhfcrhb
The recent “Mix n ‘Match” program that Circle K offers for their Froster drinks is an innovative selling program. Froster, well-known for its various colorful fruit flavors, is an exclusive beverage brand of Circle K with more than a hundred years of reputation in the US. In Vietnam in general and in Hanoi in particular, Circle K currently provides different Froster flavors including: strawberry, blueberry, peach, blue raspberry, green apple, passion fruit… changing seasonally.
Circle K currently provides different Frosted flavors including: strawberry, blueberry, peach, blue raspberry, green apple, passion fruit… changing seasonally
Source: https://www.circlek.com.vn/en/food-service/drinks/
Recently, consumers have experienced a whole new style of consumption with drinks through the “Mix n ‘Match by yourself” program. Accordingly, customers are free to create their own flavor by mixing different available flavors in one cup following your taste preference and mood of the day. The price of this particular Froster glass is equal to regular Froster glasses. This exciting, creative an innovative change has given the customer the experience that cannot be found anywhere else but at Circle K.
The “Mix n ‘Match by yourself” program
Source: https://www.circlek.com.vn/en/food-service/drinks/
As can be seen, the different, creative and innovative programs that bring customers exciting experiences are the key to success of this convenience store chain.
Circle K is an américain store chain. is there any vietnamese and innovative stores in Hanoi ?