INNOVATORS

In our opinion, we think that the groups or people which are the first to try ton introduce new ideas, processes, goods and services for the others, are the innovators.

Innovators play an important role in formulation the segment to the companies, the communities and the society because of the reason that their product’s reviews and perceptions depends on them. They influence the society or the people who are interested in a new product or a new platform that give them values. On the other hand, early adopters look up to innovators to make themselves feel assured that the product is good, the service is innovative, or the benefit they want to reach to invest and purchase. Thus innovators have very high social influence.

For instance, “Distrix9 –D9” is an innovative fitness center in Hanoi. The founder of this center – Mr. Hoang Hai Dang is an innovator. Although his own business is an traditional business model, he still succeeds because of his outstanding, attractive and innovative design in rooms and facilities. His fitness center brings plenty of values and added benefits for not only the customers but also his employees.

writers PHU DUC ANH (number01) – PHAN LE VU (Number 20)

Duc anh PHU